The RFU has announced that tickets are already on sale for the 2011 Emirates Airline London Sevens, which will be the penultimate leg of the 2010/11 Sevens World Series.
Throughout the month of August anyone buying a ticket for finals day on Sunday will also receive a Saturday ticket free.
This year's London event at Twickenham in May was ground-breaking with almost 80,000 fans attending across the two days and a Guinness World Record™ achieved for the most superheroes in one place at the same time.
For the first time last season, Sevens fans were able to purchase London Sevens tickets shortly before Christmas 2009 and this year organisers have gone to market even earlier to give fans more time to secure their prized tickets.
The penultimate leg in the 2009/10 Series was truly memorable, Australia stealing show against South Africa and winning a thrilling final 19-14 to claim a first Cup title on the Series since Brisbane, 2002. Samoa, meanwhile, beat closest rivals New Zealand in the Cup quarter finals to take a giant stride towards their first ever World Series title.
Over the two days in 2011, 16 international teams will once again compete for the Cup, Plate, Bowl and Shield trophies to the backdrop of a festival atmosphere in the stands.
Fans are advised to take advantage of the August offer and purchase tickets early on Ticketmaster
Video - London Sevens Story of the Weekend!
You can also keep up to date with all the latest from the Sevens by following the IRB Sevens World Series fan page on Facebook, or subscribe to the IRB YouTube channel for all the latest Sevens videos.