When thinking and speaking about sport it is easy to overlook the vital roles that are carried out behind the scenes to enable players and coaches to perform to the best of their ability. Often, rugby administrators are former players as this gives them an added empathy with the game, but this is not necessary. 

The role of an administrator

Depending on the level, administrators handle all aspects of the game, from marketing and communication to finances, game regulations and event management. Each day might be different: one day could be spent behind a computer performing admin tasks, while the next might be spent at the local rugby club planning an event.

Getting started in rugby administration

Sports administrators require both technical and soft skills including communication skills, computer literacy, strong organisational skills and the ability to show leadership.

To get a job as an administrator, it is often necessary to earn a relevant qualification, for example a Sports Business degree or Masters. By doing this you gain the advanced knowledge and business understanding required to succeed in the role. For those looking to administrate in a certain area, for example sports medicine, again relevant experience and qualifications are often necessary. 

Case study: Farah Palmer (New Zealand)

Dame Farah Palmer has served as a member of the New Zealand Rugby board since 2016, bringing a combination of rugby, cultural and academic perspectives to the role. 

As a veteran of 35 tests and three-time World Cup-winning captain, she brings the highest level of playing experience and is also an inductee into the World Rugby Hall of Fame. 

Culturally, she sits as the Māori representative on the board and has also served on the New Zealand Māori Rugby Board since 2007.

As a Doctor of Philosophy and Bachelor of Physical Education, Farah is also a senior lecturer in Massey University's School of Management and Director of the University's Māori Business & Leadership Centre (Te Au Rangahau).