Sponsorship is one of the key income streams for all rugby clubs because it provides the club or association with a financial or in-kind benefit. In return, the sponsor will want to receive an outcome that benefits them as an individual or usually as a business. This could be the ability to build their brand or access more customers for their product or service.

The club or association will need to actively influence individuals or businesses to invest in sponsorship, they will need to actively sell their sponsorship packages! 

There are simple steps you will need to follow in order to be successful in attracting sponsorship in a competitive marketplace.

These are summarised in the following two sections, and spelled out in full in the PDFs available for download below.

Section 1: The Planning Phase

• What does the sponsor want to achieve through the sponsorship?
• How can the club fulfil these needs for the business?
• Building a target list of businesses

Section 2: Selling Sponsorship

• Building up a presentation
• Contacting the Sponsor
• How do we do this?
• Finding the right person
• Contacting them
• The Meeting
• Retaining the Sponsor