Introduction

An established and flourishing database (which adheres to GDPR) will bring value to the club in many ways. Anyone connected to the club - from the person who comes to the Blues Night event to the social member - has a value to the club. They are a “customer,” and if their data is collected in accordance with GDPR, they can be invited to events and sent newsletters.

Collected data can be used as many times as required, as long as the GDPR is adhered to and it is used responsibly. It cannot be given to a third party without consent, and it would be unwise to use it too often as customers may ask for the communications to stop or just ignore them.

The following areas are developed in the PDFs available for download below:

The Value of Data

• Memberships
• Events

Segmenting the data/ e-mail marketing

• Examples of segments
• Which data should you collect?