The club or community in which it is based is a hugely valuable resource because it is where most members, performers, supporting businesses and general supporters will come from.

Therefore, the club or team will need to recognise how essential it is to be visible within the community, how they will need to project a strong image within the community and how it is important that their logo is instantly recognisable.

To achieve this, firstly the club or team will need to spend time developing a logo, then the club will need to agree and promote the values they adhere to, provide a great training experience for the participants, and provide a great experience for anyone else who is involved with the club.

The following sections about promoting the club in the community are developed in detail in the PDFs available for download below:

• The image of the club within the community
• Promoting the club or team within the community
• Selling the club to families in the community
• Developing a reputation for providing a great experience