Every Rugby club needs to develop its own unique brand or identity which projects the image of how they would like to be viewed or thought of in the community. In other words what the community thinks, feels, hears, says, reads, imagines about the club. This is the club’s brand, and it is the ‘personality’ of the club which is critical to its marketing, promotion, and awareness.

A strong brand or image can make the club more desirable by association and belonging as well as giving an image of professionalism and value.

The following sections about developing an image or brand are developed in detail in the PDFs available for download below:

• What is a brand?
• Developing a brand or image for the club
• Developing and designing a club logo
• Deciding on your club’s brand values…
• How to build up strong brand awareness