World Rugby has partnered with Red Bull as official energy drink partner for HSBC SVNS 2025, the international world series for rugby sevens featuring the world’s best 12 men’s and women’s teams competing across seven iconic global destinations.

The new partnership commenced from the HSBC SVNS Perth event on 24-26 January, marking the beginning of a collaboration with rugby sevens, the fast-paced and globally celebrated Olympic sport.

The partnership focuses on enhancing the fan experience through digital and in-person activations across fan engagement, exclusive content and campaigns that capture the essence of rugby sevens and brings the sport closer to fans around the world. Red Bull will also be available at SVNS events worldwide.

Alan Gilpin, World Rugby Chief Executive said: "We are thrilled to welcome Red Bull as the Official Energy Drink Partner for HSBC SVNS 2025. Rugby sevens is a sport built on speed, agility, and relentless energy. This key partnership is a natural fit and will help bring a new dimension to the series, allowing us to connect with new audiences in authentic and exciting ways and further strengthen rugby sevens' global appeal following a record-breaking Olympic Games Paris 2024.”

Following the opening two rounds in Dubai and Cape Town, Perth hosted the third round of HSBC SVNS 2025 at HBF Park on 24-26 January. For more information visit www.svns.com