World Rugby has today appointed Ocean Outdoor UK, a leader in premium Digital Out of Home advertising and experiential activations, as their DOOH media partner for Women’s Rugby World Cup 2025 in England.

Under the agreement, Ocean Outdoor will contribute to the success of Women’s Rugby World Cup 2025 by promoting the tournament in iconic out of home (OOH) advertising spaces in the UK, bringing its unstoppable energy to millions of people.

Having previously delivered successful sports themed events including the recent 22 fan zones for the Paris 2024 Olympics, Paralympics and Wimbledon, Ocean Outdoor has also been entrusted to manage the Women’s Rugby World Cup 2025 flagship fan zone in London. The location will be unveiled in due course.

Women’s Rugby World Cup 2025 Managing Director Sarah Massey said: “We are delighted to welcome Ocean Outdoor as Official DOOH media partner and fan zone provider. Ocean’s creativity and portfolio will help us showcase Women’s Rugby World Cup 2025’s energy across England and the UK, driving interest and building momentum ahead of this generational moment for rugby. The London fan zone delivered by Ocean will allow fans and visitors of England’s iconic capital to experience Rugby World Cup like never before.”

Ocean Outdoor Head of Content and Sponsorship Kevin Henry added: “Ocean’s partnership with World Rugby extends our programme of world class sports content and allows us to build on the huge success of this year’s fan zones which have attracted record outdoor audiences.  

 “The chance to showcase world class women’s rugby is another milestone in our mission to improve access to sport at all levels. Working closely with our landlords and brand partners across multiple formats, we hope to inspire even more women and girls to enjoy, participate and thrive in sport.” 

Women’s Rugby World Cup 2025 takes place from 22 August to 27 September, 2025 in England across eight host locations. Fans have the opportunity to apply for tickets for all matches until 11:00 GMT on Tuesday, 19 November at tickets.rugbyworldcup.com.

About Women’s Rugby World Cup 2025

Running from 22 August – 27 September, Women’s Rugby World Cup England 2025 will be a generational moment for rugby. The tournament organised across eight iconic locations will advance the incredible momentum behind women’s sport in England, and around the world.

With powerful personalities, unstoppable athletes and compelling competition, England 2025 will capture hearts and headlines globally, inspiring the next generation of players, and welcoming new fans to the sport.

Beyond the field, RWC 2025 will play a central role in empowering real change, shaping positive perceptions at all levels of the game, championing gender equity, and enriching local communities.

About World Rugby

World Rugby’s mission is to grow and sustain rugby as a leading global sport. Within a rapidly-changing sports and entertainment environment, World Rugby works closely with its national federations, regional associations, players and fans to create a sport that people want to play, watch and support by making it more accessible and relevant to more people in more nations. At the heart of this purpose are its stable of world class events, including the men’s and women’s Rugby World Cups and HSBC SVNS, which generate the revenues that sustain investment in rugby at all levels and all countries.

For additional information visit www.worldrugby.org

About Ocean Outdoor

A partner company of Atairos, the independent strategic investment company, Ocean Outdoor is the leading operator of digital out of home (DOOH) advertising across the UK, Northern and Continental Europe. The Group's network of 4,000+ screens covers seven countries, its technological capabilities delivering the most impactful and measurable DOOH brand and advertising experiences.

Ocean's portfolio comprises of some of the most iconic locations including the Piccadilly Lights and the BFI IMAX and the company also works closely with high-profile landlords, including Landsec, Unibail-Rodamco-Westfield (URW), the BFI, Nuveen and the Canary Wharf Group, as well as major city councils on the development of its network.

To date the Group's growth has been driven by tender wins and the rollout of new locations, as well acquisitions that complement the existing portfolio. Since 2018, Ocean has completed seven acquisitions which has enabled it to expand its UK footprint into the Netherlands and the Nordics. Ocean launched in Germany this year.