A man of great stature, Keith Rowlands’ contribution to the global development of the game was massive. As a player he reached the heights with both Wales and the British and Irish Lions, while he also channelled the same degree of passion and enthusiasm into his role as a considerably respected administrator with Wales and the International Rugby Board.

A lock forward, Rowlands won five Welsh caps from 1962-65 and toured South Africa with the Lions in 1962, playing in three tests and scoring a try. He also played for the Barbarians and served Cardiff with distinction.

Through his work at the 1987 and 1991 editions, Rowlands was actively involved in establishing the Rugby World Cup as one of the top three global sporting events, before taking on the role of chief executive for the 1999 tournament in his native Wales.

In 1994, Rowlands succeeded Tasker Watkins to become the 47th President of the Welsh Rugby Union.